Giving Back

The “I-LOVE-CA” Brand is committed to help end homelessness throughout California, more specifically in the Greater Los Angeles area by the City’s Olympic Summer Games in 2028.

A full 10% of the "I-LOVE-CA" Brand’s net profits will go directly to help the homeless through the California Red Cross - for life.

That means, in this lifetime, the Brand is poised to raise $100s of millions to help fund affordable housing, shelters and clinics for the mentally ill and/or addicts in the State and its biggest City, Los Angeles.

Obviously the Brand cannot resolve the eternal homeless crisis alone, but there is this promise:The "I-LOVE-CA" Brand, through the Californian Red Cross will work together with the City of Los Angeles and others, to put the funds for effective and fast use. The homeless shall be taken off the streets and placed from semi to permanent dignify housing, shelters and/or rehab clinics. It’s way overdue to finally start treating our fellow humans as humans, not rats

When a local resident, a domestic or an international visitor to the State, buy an “I-LOVE-CA” merchandise, they can rest assure that they are helping the most needy in society, every 10% at a time.

We truly hope you will celebrate the "I-LOVE-CA" Brand with us and spread the word and the love.